Why Every Business Needs an Email Service Provider (ESP)

by | Oct 10, 2023 | Tech Tip

Hey there!

Today, we’re diving deep into a tool that’s non-negotiable for your business—an Email Service Provider (ESP). If you’re serious about growing your version of success, an ESP is not just a ‘nice-to-have’; it’s a ‘need-to-have.’

Besides the Obvious … Why You Need an ESP in Business or for Marketing Emails

  • Legal Compliance (This one is “the” obvious) : Did you know it’s a legal requirement to provide an ‘unsubscribe’ option in your emails? An ESP automates this for you, ensuring you’re compliant with laws and regulations, besides being polite.  Don’t hide the unsubscribe link.
  • Professionalism: Sending mass emails from a regular account like @gmail or @yahoo can tarnish your brand image. An ESP helps you maintain professionalism. Most likely your message is not even being delivered, another reason you may be hearing crickets.

Key Features of an ESP

1️⃣ Streamlined Communication: An ESP organizes your email lists, making it effortless to send out newsletters, promotions, and updates.

2️⃣ Automate to Elevate: Set up automated sequences for welcome emails, cart abandonment, and more.

3️⃣ Personalization is Key: Segment your email list based on customer behavior or preferences.

4️⃣ Measure Success: Track open rates, click-through rates, and engagement with built-in analytics.

Top 5 Beginner-Friendly ESPs

  • Mailchimp
  • ConvertKit
  • SendinBlue
  • GetResponse
  • AWeber

Have questions about implementing an ESP or other questions related to online business, digital marketing, membership, subscription-based business, and more, check out my other platforms, or catch me on live!

Stay MIA – mindful, intentional, and authentic


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